Every day for two to three hours, I read numerous articles and books, watch videos and TV programs, and listen to podcasts and many other sources for my personal growth. On one recent day, I came across what was said to be a true story by Joy Garrison Wasson, an English teacher in Muncie, Indiana. She taught English for 30 years, and she died in 2005 at the age of only 62: “A group of (Continue)
Marketing Metrics: The Numbers You Should Be Paying Attention To
Andy Crestodina. His track record includes everything, from earning a degree in Mandarin to working as a teacher in China.In 2001, Andy and his friend co-founded Orbit Media, a company that has grown from zero to about $4.5M in revenue. Totally organically.Now, Andy is the CMO at Orbit Media and he’s a marketing metrics expert.Our latest guest on the Lead to Grow podcast, Andy (Continue)
What This Founder Learned When His First Business Fell on Its Face
Babak Azad had planned this for over a year.He had quit his eight-year career at Beachbody, where he helped excel their revenue from $100MM to $1B.But after three months of working together ... he and his business partners split up. Babak’s wife had just given birth to their second child.With a growing household, no job, no business, Babak had to do something.This is his story and (Continue)
Can Anyone Generate $100M From Cold Emailing? Alex Can (And Did)
Here’s an interesting thought: Cold emailing. It works. Really well, actually … at least according to Alex Berman. In fact, he’s helped his clients generate over $100M in new business from cold emails.Alex is the Chairman of Experiment 27, a digital marketing agency that specializes in cold emailing.x27, as they like to call themselves, is easily creating new business for themselves and (Continue)
Workplace Culture: How This Company Is Moving Boxes and Moving Hearts
Customer service is only as good as your employee service. Many believe that, but Chuck Bailey is one who consistently lives it.He’s the Owner and Founder of Cornerstone Moving & Storage, where they focus on each employee, by getting to know them personally. From day one, Chuck dives into the lives of new team members and dedicates himself to their growth and development.After you hear (Continue)
Is it Purpose or Mission?
Have you ever spent quite a bit of time researching a subject only to come away from your research scratching your head–even more confused than before? Were you frustrated? Boy, I’m glad that I’m not the only one feeling that way. Back in the early 1990s, I was searching out the answer to an important question for our company. I was asking myself, “Why do we exist?” What I found was (Continue)
Looking to Brand or Rebrand Your Company? Start With Values
Most of us know the tremendous impact branding can have on an organization. When most of us hear “branding,” we think colors, websites, logos, and names.But Bill Gullan says that’s not where branding starts.Bill’s the president of Finch Brands, where they help clients brand and rebrand every day.Bill says that branding starts well before you name a company or polish a website. It (Continue)
Why Ego Is The One Thing That Will Crush Your Business
“You’re not going to be humble enough,” were Gary Vaynerchuk’s words to Adam. Can you imagine hearing that?Adam Vazquez spent two years at VaynerMedia as an account supervisor. The full-service digital agency, founded by celebrated author and entrepreneur Gary Vaynerchuk, brought with it all the big name brands you could think of. Working on accounts like The North Face and L’Oreal made him (Continue)
Do You Want More from Business and Life?
Do you want more? Do you want more money? Do you want more of the best of things? Do you want more time? Do you want more out of life? Do you want more life fulfillment? In your business, do you want more revenue, more employee productivity, and more profits? Are you open for change to achieve more? If you are open to change, please take our FREE 5-minute ON&IN Leadership Assessment (Continue)
Don’t Just Teach Methods, Teach Decision Making
Many leaders neglect true coaching and empowering. Often, leaders say they are giving employees their own freedom to learn in their own way. But without proper coaching, teaching, and understanding, employees often take up valuable time before making a healthy contribution to their employer.Andrew Breen used to have a hands-off approach when it came to management. When he first co-founded (Continue)