Ambassadors are essential to any institution: They are bridge-builders, key communicators, and interpreters. They translate between one entity and the rest of the world: They communicate ideas and philosophies and garner support with outside individuals, or even countries. Every institution needs ambassadors. Businesses are no exception. On this episode of the Lead to Grow podcast, Amy (Continue)
The Three Keys to Achieving Success Without Regrets
“Do you really think you can build this business?” That’s what someone asked David Ridley during the early stages of his startup real estate investment firm. Well, David was able to build the business. The firm he founded and lead as CEO, Invesco Real Estate, grew to over $65 billion in assets under management with 20 offices scattered around the world. But that’s not the most important (Continue)
How to Leverage Customer Referrals to Unlock Exponential Growth
I love providing value to others. It’s in the name of our organization: (Values-Driven Leadership). Few things put a smile on my face more than believing I had the chance to give value to another person. That smile only grows when I find a kindred spirit. I recently sat down with Bill Cates, a Hall of Fame speaker, best-selling author, and founder of Referral Coach International. (Continue)
Lean Innovation Secrets: Which Mode Are You In?
Do you want to create more products for your business, but find the development process glacial? Are you afraid that such an expansion could lead to a disaster? How do you minimize those risks by designing innovation to be faster and at the same time more customer-centric? Aaron Eden is Co-Founder and Chief Operating Officer of Moves The Needle. Moves the Needle "ignites entrepreneurial (Continue)
Marketing Metrics: The Numbers You Should Be Paying Attention To
Andy Crestodina. His track record includes everything, from earning a degree in Mandarin to working as a teacher in China. In 2001, Andy and his friend co-founded Orbit Media, a company that has grown from zero to about $4.5M in revenue. Totally organically. Now, Andy is the CMO at Orbit Media and he’s a marketing metrics expert. Our latest guest on the Lead to Grow podcast, Andy (Continue)
What This Founder Learned When His First Business Fell on Its Face
Babak Azad had planned this for over a year. He had quit his eight-year career at Beachbody, where he helped excel their revenue from $100MM to $1B. But after three months of working together ... he and his business partners split up. Babak’s wife had just given birth to their second child. With a growing household, no job, no business, Babak had to do something. This is his story and (Continue)
Can Anyone Generate $100M From Cold Emailing? Alex Can (And Did)
Here’s an interesting thought: Cold emailing. It works. Really well, actually … at least according to Alex Berman. In fact, he’s helped his clients generate over $100M in new business from cold emails. Alex is the Chairman of Experiment 27, a digital marketing agency that specializes in cold emailing. x27, as they like to call themselves, is easily creating new business for themselves and (Continue)
Workplace Culture: How This Company Is Moving Boxes and Moving Hearts
Click the "play triangle" below to listen to this episode. Customer service is only as good as your employee service. Many believe that, but Chuck Bailey is one who consistently lives it. He’s the Owner and Founder of Cornerstone Moving & Storage, where they focus on each employee, by getting to know them personally. From day one, Chuck dives into the lives of new team members and (Continue)
Looking to Brand or Rebrand Your Company? Start With Values
Most of us know the tremendous impact branding can have on an organization. When most of us hear “branding,” we think colors, websites, logos, and names. But Bill Gullan says that’s not where branding starts. Bill’s the president of Finch Brands, where they help clients brand and rebrand every day. Bill says that branding starts well before you name a company or polish a website. It (Continue)
Why Ego Is The One Thing That Will Crush Your Business
“You’re not going to be humble enough,” were Gary Vaynerchuk’s words to Adam. Can you imagine hearing that? Adam Vazquez spent two years at VaynerMedia as an account supervisor. The full-service digital agency, founded by celebrated author and entrepreneur Gary Vaynerchuk, brought with it all the big name brands you could think of. Working on accounts like The North Face and L’Oreal made him (Continue)
